I hope 2015 is treating you well so far because I know it has for me! I’ll explain that more later. Quick warning, this may just be a long post. I’m going to try to blog more… I know, I know, I say this all the time, but well, if not now, when?
Looking back upon the year (which passed by way too quickly), I can honestly say that 2014 was pretty great.
First and foremost, last year we (and by we, I mean me and all of you) were able to donate $4,172.01!!!! As I’m sure you all know by now, each purchase of a Serum No. 5 product goes towards a charitable donation. Each month I take a portion of the sales and I do what I can to help others. If it weren’t for all of you that support Serum and continue to make those purchases, we couldn’t do this. So remember:
Thank you all for being beYOUtiful.
2014 started off pretty strong in terms of press. Serum got its first magazine feature in Nail It! Magazine. Some serious special thanks to Beauty Director, Karie Frost, and the rest of the Nail It! team for including Serum in your magazine. This led to some other features and mentions in the magazine, but really, you never forget your first. Nail It! Magazine is the first lifestyle nail and beauty magazine of its kind and just connects to so many of us nail addicts, that I’m so thankful to have built a nice relationship with them.
In April, Serum participated in a celebrity gifting lounge for the MTV Movie Awards and from this it got a mention (and by mention, I mean incredibly itty bitty mention) in the Huffington Post Style section! But really, anything on the Huffington Post is pretty amazing. Pretty sure I did some happy dances when I saw this haha!
Oh and another ohmygoodmother yay! moments had to be when POPSUGAR Beauty listed Serum as one of the 11 Indie Polish Brands Every Nail Addict Should Know.
Fun and New
And of course, 2014 was filled with a lot, and I mean A LOT, of new products!
The glow in the dark line doubled, no… tripled! Thanks to Sarah of Chalkboard Nail’s suggestion, more glow cremes were added to the lineup, so let’s all give Sarah a thanks for all of that glowy rainbow goodness.
Flashing Lights made its debut and
ruining improving pictures with reflectiveness has never been more fun! If you’re ever being chased by paparazzi, just flash your nails in front of your face haha.
But wait… there’s more! In addition to all things polished, Serum also included the Cut It Out Nail Vinyls line and some bath and body products, yay! If you haven’t checked them out yet, you should! And if you have some ideas on how to make your nail art game easier or to make us all smell nicer, leave a comment with some suggestions!
2014 was also the year for personal growth in my nail art game. I actually started doing nail art in law school, it was something that was relaxing and still let me be artsy fartsy creative without being too much of a distraction. I’m sad to say that over the years, I’ve really been lazy about it but I took part in a couple of monthly challenges and even killed myself participating in the 31 Day Nail Art Challenge! Not gonna lie, that challenge is intense and is no joke. But I can totally see some improvement and have created some of my favorite designs ever.
Improving as a nail artist (and blogger?) has been hard and time-consuming, but it’s rewarding… until it’s time to change your nails and your heart dies a little each time 😉
Well hello there, 2015! I don’t know about you, but I’m already loving 2015 (and I hope you are too)! 2015 is looking to be another great year! Serum is featured in the February 2015 issue of InStyle Germany and not only that, it’s on the opening page of the beauty section! Can I type with any more exclamatory sentences?! I think so!
Serum is also starting some limited batch polishes as well! Sometimes while I’m scouring for some fun shimmers and pigments, I’m able to get my grubby little hands on some samples that unfortunately I’m not able to get more of due to limited supply. So, instead of hoarding them, I’ve decided to make something fun and beautiful out of them with new monthly polishes! Although only one batch is made, I do try to make a decent amount and these are available internationally as well.
I’ll be working on hosting another Love, Preview. If you haven’t heard of this, Love, Preview is a curated beauty and fashion charity shopping event held in Southern California, it’s pretty much an indie shopper’s dream and we were able to donate over $2,000 to No Kid Hungry! I’m sorry to say that I wasn’t able to plan and host one last year, life just got in the way and doing it all yourself is tough. But… I’m hoping to get it going again, so please stay tuned and help a girl out when it comes time to buying tickets and/or fundraising 😉
Oh and let’s not forget my new favorite for 2015: Freebie Friday! While I may not do this every Friday, I will try to do this as often as possible, so keep your eyes peeled or follow Serum on our social media (links to the right and the bottom). So here’s this week’s Freebie Friday: La Vie en Rose and Love Struck Cut It Out Nail Vinyls!
All you have to do is comment on this blog post with what you’d like to see from Serum. Here’s some ideas to get you going: New glow colors, vinyl ideas, bath and body scents or nail art tutorials. I’ll email multiple winners on Monday.
So what else is new in 2015? I’m really not sure, but I hope whatever it is, it’ll be great, amazing and you’ll love it! So cheers to a new beginning and doing more good out there <3