Category Archives: donations

Love, Preview Giveaway!

Hi lovers and friends! As you know, a big part of Serum is that I make a charitable donation every month based on my sales. So when I got inspired by Polished by KPT‘s Eyes on Indie party, I thought what a great idea, we should have something like this in Southern California too. So after […]

Pink Lantern Returns!

Hi ladies! It’s almost October and do you know what that means? It’s Halloween, breast cancer awareness month and… Pink Lantern returns! If you remember from last year, it’s a pink version of Day Glow that I made to incorporate both breast cancer awareness and Halloween. How? Well, Pink Lantern is pink that glows an […]

Happy First Special Day!

Serum No. 5 turns 1 today! I just want to thank you all so so much for your continued support and love for Serum. Because of you, I get to do something I really enjoy and can help others while doing it too. How many others can really say that? During Serum’s first year, we […]

Mint Manis for Talia Joy

On July 16th, at age 13, Talia Joy Castellano earned her angel wings. Talia Joy was a wonderfully unique and brave young woman. She fought neuroblastoma and leukemia with all her heart and still remained a happy, joyful girl. She became a YouTube sensation with her makeup tutorial vids, but more than that, she fearlessly […]

United We Stand: Prayers for Boston

It’s always a sad time when something tragic happens, but in the midst of tragedy, we can come together as a community and country to help others and show our support. I’ve decided April’s charitable donation from this month’s sales will go to the Red Cross to help those in Boston. It’s not much, but […]