Although Victoria first founded Serum No. 5 in 2012, she’s been hand mixing nail polishes since she was five, creating her first jelly polishes by mixing cremes with clear nail polish to give a translucent effect. Little did she know that she was ahead of her time.

Serum No. 5 came from a need for creative expression in an often too serious world by providing simple outlets to add color and brightness to your life. The word “serum” is often seen as a cure or treatment and we hope our serums bring some much needed light in your life. 

All Serum No. 5 products are cruelty-free, non-toxic (10-free), and vegan. Find out more by visiting our FAQs page here.