Although Victoria first founded Serum No. 5 in 2012, she’s been hand mixing nail polishes since she was five, creating her first jelly polishes by mixing cremes with clear nail polish to give a translucent effect. Little did she know that she was ahead of her time.

Serum No. 5 came from a need for creative expression in an often too serious world by providing simple outlets to add color and brightness to your life. The word “serum” is often seen as a cure or treatment and we hope our serums bring some much needed light in your life. 

All Serum No. 5 products are cruelty-free, non-toxic (10-free), and vegan. Find out more by visiting our FAQs page here.

Victoria Dao

Victoria is a first-generation Vietnamese American and is proud to be the first in her family to finish graduate school and be the first attorney in the family.

Moo Cow & Squirrel
Quality Control

Moo Cow and Squirrel were rescued in 2016. They now spend their days flopping, binkying, eating, and loafing. Their mission is to provide much needed joy and distraction as well as hops of approval.