Privacy Policy

Serum No. 5 has created this privacy policy to demonstrate our commitment to the privacy of the users of our website.  Please read the following to learn more about our privacy policy and how we treat personally identifiable information collected from our visitors and users.

What This Privacy Policy Covers

This privacy policy covers Serum No. 5’s treatment of personally identifiable information collected by Serum No. 5 through a website owned and operated by Serum No. 5.

Information We Collect

Serum No. 5 understands that your confidentiality is important and we’re committed to protecting your privacy.  During your use of this site, you may be asked to provide certain information which will help us provide you with a superior shopping experience and to keep you updated on our products, services and promotions.

You can visit this site without revealing any personal information.  However, Serum No. 5 does need certain personal information if you wish to purchase our products, register for an account or receive Serum No. 5 emails and newsletter.

Where required, this information may include your personal contact information and/or your company contact information.  Serum No. 5 will use this information to reply to your questions or inquiries, to provide you with requested products, to set up your account and may also use this information to contact you regarding new products.

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Products you’ve added to the wishlist: we’ll use this to show you and other users your favourite products, and to create targeted email campaigns.
  • Wishlists you’ve created: we’ll keep track of the wishlists you create, and make them visible to the store’s staff
  • We’ll also use cookies to keep track of wishlist contents while you’re browsing our site.
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of cart contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for XXX years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

Who On Our Team Has Access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent,
  • Wishlist details, such as products added, date of addition, name and privacy settings of your wishlists, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfill orders, process refunds and support you.

What We Share With Others

We share information with third parties who help us provide our orders and store services to you; for example with payment gateways (PayPal and Stripe) and shipping providers. 

Your Account

When you place an order, you will have the option to check out as a guest or to create an account.  If you decide to create an account, you will be prompted to provide a username and email address.  Using your account information, we may send you communications that we believe are relevant to you.  Serum No. 5 may also ask you to accept marketing emails.  These emails will promote new products and offer you with incentives and discounts you may use for future orders. You may opt-out at the time of creating your account and you can request to be added to our lists at a later time by sending an email to

Store Credit and Gift Certificates

What we access?

  • If you are logged in: We access your billing email address saved in your account & billing email address entered during purchase
  • If you are a visitor: We access your billing email address entered during purchase

What we store & why?

  • Coupon code generated for you
  • Coupon code passed via URL
  • Coupon amount, email & message entered for gift card receiver

We store these data so that we can process it for you whenever required.


We accept payments through PayPal and Stripe. When processing payments, some of your data will be passed to PayPal or Stripe, including information required to process or support the payment, such as the purchase total and billing information.

Please see the PayPal Privacy Policy and Stripe Global Privacy Policy for more details.


What data is collected

Information shared with a shipping provider includes city and zip code, to calculate shipping rates.

How shipping providers use data

Their privacy policies are included below:

Customer Reviews

Serum No. 5 is pleased to hear from our customers and welcome your comments regarding our products.  We include customer reviews on our website to allow other customers to see what you think about a product.  These reviews may contain personally identifiable information, such as your name, should you choose to use your first and/or last name.  We also allow you the option of sharing your review anonymously by entering a “nickname” when submitting your review.  To request removal of your personal information from these reviews, contact us at  In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.


Visitor comments may be checked through an automated spam detection service. When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact Form

Contact form submissions are kept for customer service purposes, but the information submitted through them is not used for marketing purposes.

Other Information You Provide

We may collect additional information that you choose to give us.  An example of this is when you participate in giveaways, sign up for special discounts or promotions, communicate with us by email, phone or otherwise, provide product reviews, or provide alternative delivery addresses.


Unfortunately, no data transmission over the internet can be considered 100% secure.  However, when you place an order online, your personal information and credit card or debit card information are encrypted using SSL encryption technology before being sent over the internet.  SSL technology allows for the prevention of your information from being stolen or intercepted while being transferred to us and once we have received it.  Your credit card information is always stored in encrypted form in a restricted-access database that is away from our website database so it is not connected to the internet, to keep it safe from hackers.

To personalize and enhance your browsing and shopping experience, we use a feature on your internet browser called a “cookie.”  Cookies are small files that your web browser places on your computer’s hard drive.  Cookies are created when you use your browser to visit a website that uses cookies to keep track of your movements within the site, help you resume where you left off, remember your registered login, preferences and other customization selections.   Although we do not store personal information in cookies, we do tie cookies to a customer member ID which is then used to pull personal information out of the database for identification purposes.  Cookies also let us know how you found us.  Cookies are not used to access information entered on the secure server.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

How Long We Retain Your Data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Your Consent

By using our Web site, you consent to the collection, use, and disclosure of information in accordance with the terms of this privacy policy.  Serum No. 5 reserves the right to modify or amend this policy at any time.  If a material change is made to this policy, we will notify you here, by email. Should you have any question about your consent please contact us at

Your Feedback

Customer service is really important to us and welcome your comments.  If you have questions or comments about our privacy policies, feel free to send us an email at or you can write to us at:

Serum No. 5
3210 S. Diamond St.
Santa Ana, CA 92704

Last updated on June 1, 2018.